Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video. "Like many other premium publishers who are shifting from a traditional newspaper revenue model to a digital one, we were looking for a partner to help us better monetize our digital channels programmatically. We required an automated solution that could crunch through the massive data sets to individually set price points for each placement, thereby maximizing our yield in real-time. Lee Callagher Trading Desk Commercial