AppNexus is the leading programmable DSP in the media buying industry. The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising. Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.