APEX Scoring System is a brand tracking and marketing reporting software that scores audience engagement, builds better relationships, and grows organizational success. APEX is focused on improving brand loyalty for clients to transform engagement to become audience-focused for long-lasting connections. Our scoring system is based on 16 specific metrics that define the way people feel and what they believe, tied to actual business performance. APEX’s proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind. APEX isn’t simply a marketing tool. It’s an organizational investment for brand leaders, agencies and employee engagement that leads to better audience experiences by encouraging messaging, operations, service, and product development to align closely with your audience’s pressing desires.