At Anthroware we believe we've found the perfect balance between automation and depth in Win-Loss and Churn Analysis, providing your company with new, exciting, and actionable data. We aren't just regurgitating or validating what you already know. In our 10 years of full-cycle digital product development, with a specialty in understanding end-users and humans at a deep level, we decided to bring our product research expertise to the Win/Loss Research industry after identifying some gaps in the current market offerings. Interviews help us discover decision-making motivations deeply at an individual client level. Surveys have massively reduced value if you don’t know what information you should be validating. Likewise, interviews have massively reduced value if you have no way to confirm the information against your market and pipeline at scale. The true business value in win/loss and churn analysis is when those deeply understood learnings found in interviews can be validated at scale against your market and pipeline using those surveys. We work with SaaS, Fintech, and Healthcare companies and strive to distribute your data in a way that impacts as many departments as possible. Depending on your business model, Sales, Customer Success, Product Marketing, Product Management, Competitive Intelligence, and even RevOps can benefit from win/loss or churn analysis.