Amobee
3.7
52
Amobee is a platform that helps advertisers and broadcasters find their audience across screens and adapt instantly. It is built on the understanding that consumers move fluidly across screens, love video, and value their privacy. Amobee helps unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
Strengths
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Data-driven targeting
Uses data to target ads to specific audiences
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Cross-channel advertising
Allows for advertising across multiple channels
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Real-time optimization
Optimizes ad campaigns in real-time for better performance
Weaknesses
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Limited integrations
May not integrate with all desired platforms
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Complex interface
May be difficult to navigate for some users
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High cost
May be expensive for some businesses
Opportunities
- Opportunity to expand as digital advertising continues to grow
- Opportunity to capitalize on the trend towards data-driven advertising
- Opportunity to expand into new geographic markets
Threats
- May face competition from other ad platforms with similar features
- May be impacted by changes in advertising regulations
- May face backlash from consumers over privacy concerns related to data-driven advertising
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http://www.amobee.com
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Amobee Plan
Amobee offers a flexible pricing model based on usage and features, with a self-serve option and custom enterprise solutions.
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