Allocadia Marketing Performance Management is a software designed for revenue-driven marketing organizations to plan, budget, and measure performance. It allows marketing leadership teams to capture corporate objectives, sales goals, and return on investment targets, while marketing operations professionals can manage multiple budgets without using disconnected spreadsheets. CMOs, marketing leaders, and executives can visualize, analyze, and optimize spend to make smarter investment decisions. The software also provides a complete view of marketing performance and business impact by connecting plans and budgets to finance, CRM, social media, and marketing automation systems. Allocadia has extensive integration experience with various marketing technologies, CRM, finance, and other systems. It is used by leading marketers from enterprise customers such as GE Healthcare, Unilever, Juniper Networks, Charles Schwab, and many others to transform how they plan, manage, measure, and optimize spend and return on investment.