The Akamai Adaptive Media Player (AMP) is designed to empower content providers to simplify their player operations while ensuring quality online media playback to their web or app-based streaming video and audio experiences. In addition to optimized adaptive bitrate playback algorithms, AMP's integrated stream protection, analytics, ad integration and closed caption support allow easy adoption of additional online media services, without the headaches of staying on top of the shifts in this rapidly changing technology landscape.