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Automation
Automated optimization of ad campaigns
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Ease of use
Simple and intuitive user interface
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Integration
Integration with major advertising platforms
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Pricing
Pricing can be expensive for small businesses
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Limited features
Limited features compared to other advertising tools
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Customer support
Customer support can be slow to respond
- Opportunity to expand to more advertising platforms
- Opportunity to add new features to stay competitive
- Opportunity to form partnerships with other SaaS companies
- Competition from other advertising tools
- Changes in advertising platforms can affect Adzooma's functionality
- Economic downturn can lead to decreased advertising budgets
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https://www.adzooma.comReview Distribution
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👍
High - rated users
Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy. The UI and design of Adzooma makes interpreting large amounts of account data really simple. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders. The automation tool is much easier and more powerful than using GADS internal automation systems.Some of the opportunities presented go aren't necessarily going to help our account.
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🤔
Average - rated users
I like the Facebook automation rules. I especially like the broken campaign alerts. I also like that I can run PPC performance reports. The opportunities help me decide what optimizations will make the account perform better too.I don't like that it gives suggestions that are no longer SOP, and doesn't recognize when I have Google Analytics connected. Your PPC health gets rated on whether or not you use all match types and whether or not you have search partners enabled. It also doesn't recognize when you are using Google Analytics for tracking.
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Low - rated users
The business application was comprehensive and detailed.Numerous promises made about results, but absolutely no contacts.