AdRoll | Workflos AppStore

AdRoll

3.9

1,189

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AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. It offers display, social, and email advertising that work together and more effectively structure, measure, and optimize marketing efforts. AdRoll uses industry-leading automation and personalization, and its machine learning analyzes real-time advertising data to get customers buying. It has been used by over 140,000 brands since 2006 and helps customers generate more than $246 billion in sales annually. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, Salt Lake City, and Sydney.

Website

https://www.rollworks.com/

Developer

RollWorks

Suitable for enterprise

Startups、SMEs、Agencies、Enterprises

HQ Location

San Francisco, California

Year Founded

2018

Number of Employees

157

Twitter

@RollWorks

Strengths

Retargeting

Helps businesses retarget website visitors with personalized ads
Cross-channel marketing

Enables businesses to run campaigns across multiple channels, including social media, email, and web
Easy to use

Intuitive interface and simple setup process make it easy for businesses to get started

Weaknesses

Limited targeting options

AdRoll's targeting options are not as advanced as some other platforms
Limited reporting

Reporting capabilities are not as robust as some other platforms
Limited integrations

AdRoll does not integrate with as many third-party tools as some other platforms

Opportunities

AdRoll could expand into new geographic markets to grow its customer base
AdRoll could invest in developing more advanced targeting options to compete with other platforms
AdRoll could improve its reporting capabilities to provide more detailed insights to customers

Threats

AdRoll faces competition from other retargeting and cross-channel marketing platforms
The rise of ad-blocking software could reduce the effectiveness of AdRoll's campaigns
Increased concern over data privacy could lead to stricter regulations that impact AdRoll's business

Ask anything of AdRoll with Workflos AI Assistant

https://www.rollworks.com/

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Review Distribution

👍

High - rated users

No complexity with the product, great customer service.Does not capture lead information, difficult API integration.
🤔

Average - rated users

Early player in remarketing, good ROI, competent design team, quick and attentive customer support.Dated and slow UI, limited custom reporting, easy to set up incorrectly.
👎

Low - rated users

AdRoll attracts better buyers and customers.Intimidating setup, could benefit from more in-depth educational videos.

Media

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AdRoll Plan

AdRoll offers a tiered pricing model based on ad spend, with features including retargeting, prospecting, and cross-device targeting.

Ads $ Pay As You Go

You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum. Access to Retargeting & Brand Awareness Ads Contextual, Demographic & Behavior Targeting Visitor Insights List Building Campaign Reporting

Marketing & Ads Plus $ 36 Per Month

Run display ads, social ads, and email ads in one place. Everything in Ads Connected Social Ads (Facebook, Instagram, TikTok, Pinterest) Unlimited Email Marketing Cross-Channel Reporting Automated Cross-Channel Marketing Recipes Unlimited Audience & Segmentation Monthly Ad Credits!