Adobe Real-Time CDP is a cloud-based customer data platform that helps marketing teams unify data into real-time profiles that can be activated on any channel. The software allows for B2C and B2B data to be collected, normalized and governed. Users can engage business and consumer accounts with consistent experiences using unified, real-time person and account-based profiles made up of professional data, consumer data, or both. The software offers features such as real-time profiles and activation, privacy controls, streaming data collection, data visualization, patented data governance and more.