Adelphic
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Adelphic DSP is a self-service omnichannel demand-side platform (DSP) solution that allows brands and agencies to execute programmatic advertising campaigns across various channels. It is owned by Viant, a people-based advertising software company, and provides access to Viant's Identity Graph and audience attributes from over 70 data partners.
Strengths
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Cross-device targeting
Ability to target users across multiple devices
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Real-time bidding
Ability to bid on ad inventory in real-time
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Audience segmentation
Ability to segment audiences based on various criteria
Weaknesses
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Limited reach
May not have access to all ad inventory
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Limited reporting
May not provide detailed reporting on ad performance
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Limited integrations
May not integrate with all marketing tools
Opportunities
- Opportunity to expand into new geographic markets
- Opportunity to integrate with new data sources for better targeting
- Opportunity to offer new ad formats to clients
Threats
- Increased competition from other ad tech companies
- Growing use of ad-blocking software by consumers
- Changes in regulations related to data privacy and advertising
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http://viantinc.com/
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Adelphic Plan
Adelphic's pricing strategy offers a tiered subscription model with varying features and pricing based on the level of service.
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