ActiveCampaign | Workflos AppStore

ActiveCampaign

4.5

11,612

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ActiveCampaign is a customer experience automation platform that offers pre-built automations for email marketing, marketing automation, and CRM. It has over 850 integrations and is used by over 130,000 businesses in 170 countries. Pricing starts at $9/month.

Website

https://www.activecampaign.com/

Developer

ActiveCampaign

Suitable for enterprise

Personal、Freelance、Startups、SMEs、Agencies、Enterprises

Strengths

Automation

Automated email campaigns and marketing automation workflows
Integrations

Integrates with over 850 apps and services
CRM

Built-in CRM with sales automation features

Weaknesses

Pricing

Pricing can be expensive for small businesses
Learning Curve

Can have a steep learning curve for beginners
Limited Reporting

Reporting features are limited compared to other marketing automation tools

Opportunities

Marketing automation is a growing market with increasing demand
Opportunity to add new features and integrations to stay competitive
Opportunity to expand into new international markets

Threats

Competition from other marketing automation tools
Economic downturns can lead to decreased demand for marketing automation tools
Increased data privacy regulations can impact marketing automation tools

Ask anything of ActiveCampaign with Workflos AI Assistant

https://www.activecampaign.com/

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Review Distribution

👍

High - rated users

ActiveCampaign is an excellent tool for email marketing and automation. It has a lot of features and integrations that make it a powerful tool for businesses. The customer support is also very helpful and responsive.
🤔

Average - rated users

ActiveCampaign is a great tool for email marketing and automation. It has a lot of features and integrations that make it a powerful tool for businesses.The user interface can be confusing and overwhelming at times. It takes some time to learn how to use all of the features and set up automations correctly. Customer support can also be slow to respond.
👎

Low - rated users

Pricing is excellent, features are great, and the company is very innovative.The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.