Acquisio
3.7
123
Acquisio is a SaaS platform that uses AI-powered software to help marketers, agencies, and local SEM resellers scale their PPC offering on advertising platforms like Google, Facebook, and Bing. The platform automates low-value tasks like bid and budget management, campaign launch, and cross-channel campaign management. Marketers can use Acquisio's AI-powered bid and budget management technology to deliver more clicks at a lower cost per click, with high frequency algorithms that are proven to be 3 times more likely to spend clients’ full daily budget without going over. More than half of Acquisio's customers see a 22% conversion lift and 10% CPA decrease.
Strengths
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Automation
Automated bid and budget management
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Reporting
Comprehensive reporting and analytics
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Integration
Integrates with major ad platforms
Weaknesses
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Pricing
Pricing can be expensive for small businesses
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Complexity
Can be complex to set up and use
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Customer Support
Customer support can be slow to respond
Opportunities
- Opportunity to expand into new markets
- Opportunity to form partnerships with other SaaS providers
- Opportunity to add new features and functionality
Threats
- Competition from other SaaS providers
- Potential regulation of online advertising
- Potential impact of economic downturn on advertising budgets
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Review Distribution
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👍
High - rated users
Easy to read reporting and professional look. Bid and Budget Management tool is a huge selling point.Price may not be worth it for newer agencies.
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🤔
Average - rated users
Acquisio has improved with Rules, BBM, Algorithm updates, and UI updates.Importing and exporting campaigns can be slow and the cost benefit may be limited for those doing only social or PPC.
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👎
Low - rated users
Not impressed.Does not follow simple settings and parameters.
Media
Acquisio Plan
Acquisio offers a tiered pricing model based on the number of ad spend managed, with additional features available in higher versions.