Zeta Marketing Platform
3.4
14
The Zeta Marketing Platform is a SaaS solution that uses proprietary data and AI to create individualized omnichannel experiences for marketers. It includes a native CDP solution for identity resolution and unification, as well as prospect acquisition at scale through demographic, behavioral, and intent signals. The platform also enables omnichannel engagement by providing a single platform to orchestrate every customer experience.
Strengths
-
Automation
Automated marketing campaigns
-
Personalization
Personalized content and messaging
-
Analytics
In-depth analytics and reporting
Weaknesses
-
Pricing
Expensive pricing plans
-
Integration
Limited integration options
-
Ease of use
Steep learning curve for beginners
Opportunities
- Opportunity to expand into new markets
- Potential for strategic partnerships
- Opportunity to innovate and improve features
Threats
- Intense competition in the marketing platform market
- Potential for increased regulation of data privacy
- Potential impact of economic downturn on marketing budgets
Ask anything of Zeta Marketing Platform with Workflos AI Assistant
https://zetaglobal.com/
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software.
I have extensive knowledge of our software products and am committed to
providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?
Sign up for free
Zeta Marketing Platform Plan
Zeta Marketing Platform offers a tiered pricing model with three versions, starting at $2,500 per month, each with increasing features.
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
