Zartico Destination Operating System (ZDOS) is a SaaS platform that provides high-frequency and high-resolution geolocation, spending, and event data for both residents and visitors. It also offers destination occupancy, marketing performance, and strategic advisory services to over 200 destinations across the country. Zartico aims to empower organizations to be better stewards of the world's destinations through improved data intelligence and decision-making. The platform provides unique insights, baselines, benchmarks, and indices to measure success and provide outcomes that benefit stakeholders and communities. Zartico has introduced the Five Foundations of a Contemporary Destination Organization to measure and understand the true impact of the visitor economy. Over 200 partners are currently using this integrated set of best practices to improve strategic planning, operational excellence, stakeholder engagement, and alignment.