Yandex.Metrica
4
18
Yandex.Metrica is a web analytics system with advanced reporting tools, heat maps, and session replay. It offers Online-to-Offline connection and Cross-device data for a comprehensive understanding of the audience. It has easy-to-use attribution models, customizable reports and segments, and can filter out spam and control bot traffic. It also provides Logs API for raw data analysis.
Strengths
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User-friendly interface
Easy to navigate and use
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Real-time data tracking
Provides up-to-date information
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Customizable reports
Allows for personalized data analysis
Weaknesses
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Limited integrations
Does not integrate with all platforms
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Limited free version
Free version has limited features
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Limited customer support
Customer support is not available 24/7
Opportunities
- Can increase market share by integrating with more platforms
- Can attract more users by offering more features in free version
- Can improve customer satisfaction by offering 24/7 support
Threats
- Other companies offering similar services
- Potential impact on data collection and analysis
- Can impact accuracy of data tracking
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Yandex.Metrica Plan
Yandex.Metrica offers a free version with basic features and a paid version with advanced features starting at $30/month.