Worthix is the first and only conversation-based AI technology tool for customer decision intelligence that powers one-on-one conversations with customers, in any language and at any scale, to identify the exact reason behind a purchase decision. Unlike other intelligence companies that use lengthy, outdated survey methodologies, the Worthix platform uses conversations to empathetically connect with customers one-on-one and adapt to focus on what they care most about as the dialogue progresses. By prioritizing the customer voice, Worthix quickly uncovers the non-intuitive drivers behind what makes a purchase decision “worth it” to customers. Worthix then delivers rich, actionable customer insights that enable brands to rank their top investment priorities and provide a universally positive experience to customers in any location around the world.