
Twitter Analytics
4
205
SaaS tool for measuring and improving Twitter impact.
Strengths
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Real-time data
Provides real-time data on Twitter activity
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Customizable dashboards
Allows users to create customizable dashboards
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Competitor analysis
Offers competitor analysis and benchmarking
Weaknesses
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Limited social media platforms
Only provides analytics for Twitter, not other social media platforms
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Expensive pricing
Pricing may be too expensive for small businesses
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Limited historical data
Does not provide access to historical data beyond a certain point
Opportunities
- Can integrate with other social media management tools
- Can expand to provide analytics for other social media platforms
- Can improve data visualization to make it more user-friendly
Threats
- May face competition from other social media analytics tools
- Changes to Twitter's API may affect the functionality of the tool
- Privacy concerns may affect the use of social media analytics tools
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Twitter Analytics Plan
Twitter Analytics offers a free version with basic features and a paid version starting at $99/month with advanced analytics and audience insights.