"TRAK is the first on-demand modeling platform to put the power of data science into the hands of everyday marketers – no fancy degree required. Now, using a tool that is easy to learn and even easier to use - advertisers can attract more of their best customers with lookalike models built in moments, not months. With the TRAK platform, brands and agencies of all sizes and skill levels can: o Access a world-class marketing database o Build predictive models on-demand o Unlock insights through profile reports & appends o Activate omni-channel audiences o Enjoy pay-as-you-go pricing flexibility"