SplitMetrics Optimize is a mobile optimization platform that allows for data-driven decision making through fully transparent A/B tests for iOS and Android on product, search, and category pages. It was launched in 2015 and tracks behavior data for 100M users for benchmarks. The platform has been trusted by top mobile app and game publishers and offers a user-friendly interface for setting up and running over 30,000 types of tests. It provides continuous app validation from idea research to test interpretation and offers instant results from real users on a single report page. The analytics are transparent and offer detailed qualitative and quantitative metrics on user behavior. The platform offers various core statistical methods for checking concepts and hypotheses, including Bayesian method, multi-armed bandit, or sequential depending on the experiment goal. The tests run in an isolated environment for secured app rank and testing privacy. The platform also offers dedicated expert team support on every stage, priority access to industry benchmarks and knowledge base, and the ability to delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.