Split is a Feature Data Platform that combines feature flags with data to measure the impact of every feature. It helps engineering teams reduce software development cycle time, mitigate release risk, and create a data-driven culture to maximize impact. It is built on an enterprise-grade platform that prioritizes data privacy, ensures fault tolerance, and always keeps features in sync. The platform allows for the deployment of new features into production, gradual rollouts, and dynamic adjustments in production. It also allows for the detection of release issues and the ability to identify and kill features instantly. Additionally, it enables statistically rigorous A/B testing to turn more ideas into successful features.