Spectrm is a conversational marketing platform that allows marketers to design custom chatbots and connect them to their paid and organic growth channels. It offers chatbot analytics, marketing automation tools, and conversational AI to personalize customer experiences at scale. Spectrm optimizes paid acquisition marketing by connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. It also enables organic social teams to automate their Instagram messaging and Facebook page inbox using conversational AI. Growth teams can connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Spectrm integrates with Google Business Messages to enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps, and more. With Spectrm, marketers can automate one-to-one conversations with customers on the websites and apps where they spend all their time online, personalize recommendations in real-time using declared data customers share in chat, and reduce their dependence on third-party data and tracking technologies to understand what their customer wants.