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Simon Data
4.1
260

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Simon Data offers a Customer Data Platform (CDP) designed to improve marketing campaign performance through faster and more precise segmentation and personalization. It is the first CDP built on Snowflake and is used by brands such as Tripadvisor, Equinox, JetBlue, ASOS, and Venmo. The platform is low code and designed for use by marketers. Simon Data has received recognition as a Best Place to Work and is an 8-time G2 Leader in the CDP space.
Website
http://www.simondata.com
Developer
Simon Data
Category
Marketing
HQ Location
New York
Year Founded
2014
Number of Employees
117
Twitter
@simon_data
Strengths
  • Data Integration

    Seamlessly integrates with various data sources

  • Personalization

    Allows for personalized messaging and targeting

  • Automation

    Automates marketing tasks and workflows

Weaknesses
  • Pricing

    Can be expensive for small businesses

  • Ease of Use

    May require technical expertise to fully utilize

  • Limited Integrations

    May not integrate with all desired platforms

Opportunities
  • Increasing demand for data-driven marketing solutions
  • Opportunity to expand into new markets and industries
  • Potential for strategic partnerships with complementary companies
Threats
  • Competitive market with established players
  • Potential impact of changing data privacy regulations
  • Potential impact of economic downturn on marketing budgets

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http://www.simondata.com
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Simon Data Plan

Simon Data offers a flexible pricing model based on the number of users and features, starting at $2,000 per month.
Simon Activate $ Contact Us Per Year
Unify customer data from your cloud data warehouse and all other sources Create sophisticated audiences in minutes with code or SQL Sync audiences to marketing and ad platforms in real-time
Simon Engage $ Contact Us Per Year
Real-time multichannel marketing personalization managed by a single platform Automated marketing orchestration across channels with a drag & drop journey builder Advanced multivariate testing at any branch of the customer journey to maximize performance
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