SegmentStream is an advanced Conversion Modelling Platform that provides future-thinking marketing teams with a next-generation solution to outdated multi-touch attribution tools that are no longer suitable for today's complex customer journeys and modern tracking restrictions. With Conversion Modelling, you’ll be able to fully understand the incremental value of each visit, even when there is no conversion within the same cookie. You will also be able to more accurately evaluate upper-funnel and mid-funnel marketing channels that usually don’t get enough credit. You’ll be able to send an increased number of feedback signals back to the publishers to automated strategies for better and faster algorithmic learning. This increases your overall reach by targeting visitors with a high probability to convert in the future… users that were previously missed when relying on cookies. And, of course, you can start optimising your ads based on the incremental impact of each visit. No longer relying on conversion to happen, modelled conversions are created and sent back to ad platforms immediately after the visit, improving ad optimisation speed and efficiency.