Salesforce Customer Data Platform (CDP)

4.3

Request Demo

Not Claimed

Marketing Cloud Customer Data Platform provides a single source of truth for marketers to engage with relevance, personalize every moment, and build trusted customer relationships while driving revenue and working from anywhere.

Website

https://www.salesforce.com/

Developer

Salesforce

Category

Marketing

HQ Location

San Francisco, CA

Year Founded

1999

Number of Employees

73,943

Twitter

@salesforce

Strengths

Integration

Seamless integration with Salesforce CRM and Marketing Cloud
Unified Customer View

Provides a unified view of customer data across multiple channels
AI-Powered Insights

Uses AI to provide insights and recommendations for personalized customer experiences

Weaknesses

Pricing

Expensive pricing compared to other CDPs in the market
Complexity

Can be complex to set up and requires technical expertise
Limited Integrations

Limited integrations with third-party tools and platforms

Opportunities

The CDP market is growing rapidly, providing opportunities for Salesforce CDP to expand its customer base
Increased demand for personalized customer experiences presents an opportunity for Salesforce CDP to provide AI-powered insights and recommendations
Opportunities for Salesforce to acquire other CDPs to expand its capabilities and market share

Threats

Competition from other established CDPs such as Segment and Tealium
Data privacy regulations such as GDPR and CCPA may impact the collection and use of customer data
An economic downturn may impact the demand for CDPs and marketing technology in general

Ask anything of Salesforce Customer Data Platform (CDP) with Workflos AI Assistant

https://www.salesforce.com/

Apolo

Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.

What are the pros and cons of the current application?

How are users evaluating the current application?

How secure is the current application?