Rockerbox is a SaaS platform designed for marketers to help them evaluate channel effectiveness, spend, analyze, scale, test, and market smarter. It enables better in-channel optimizations and provides clean, actionable data without the need for additional technical resources. Rockerbox uses multiple methodologies, including rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to provide a complete and accurate view of the customer journey.