Quantcast Measure
3.9
63
Quantcast Measure is a SaaS audience measurement solution that provides audience insights including demographics, buying habits, media interests, and more. It uses direct measurement to capture information about audience behavior and habits, and statistical modeling to determine audience characteristics. The product has a free plan and premium features for Enterprise customers.
Strengths
-
Accurate data
Uses machine learning to provide precise audience insights
-
Real-time reporting
Provides up-to-the-minute data on website traffic and audience behavior
-
Customizable dashboards
Allows users to create personalized reports and visualizations
Weaknesses
-
Limited data sources
Relies on data from Quantcast's own network, which may not be representative of all internet users
-
Complex interface
May be difficult for non-technical users to navigate and understand
-
Expensive
Pricing may be prohibitive for small businesses or individuals
Opportunities
- As businesses increasingly rely on data to inform their strategies, there is a growing need for tools like Quantcast Measure
- Quantcast could potentially partner with other data providers to expand its data sources and improve accuracy
- Quantcast could expand its reach beyond the US market to capture a larger audience
Threats
- There are many other companies offering similar services, including Google Analytics and Adobe Analytics
- As data privacy becomes a more pressing issue, users may be hesitant to share their data with Quantcast
- As online advertising evolves, Quantcast may need to adapt its offerings to remain relevant
Ask anything of Quantcast Measure with Workflos AI Assistant
https://www.quantcast.com
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software.
I have extensive knowledge of our software products and am committed to
providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?
Sign up for free
Quantcast Measure Plan
Quantcast Measure offers a free version with limited features and a paid version with advanced features starting at $2,500/month.
Contact us for pricing
inquiries@quantcast.com
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
