Propensity is the fastest way for B2B marketing & sales teams to launch their most successful account-based marketing (ABM) campaigns. We provide everything you need to quickly launch ABM campaigns that outperform every other growth initiative for your business. Easily select your ABM playbook, build your target audience, and launch your campaign to turn ABM into your best performing growth strategy. Propensity Core Features: Playbook Library - 12 pre-built playbooks ranging from 30 to 90 days in length Playbook Editor - Easily edit each play in the users' selected playbook Audience Builder - Uses licensed third-party, account-level intent data to understand buyer interest and behavior with propensity to buy models built in Buying Circles - Creation and management of target contacts based on account level intent Channel Manager - Cross-channel campaign orchestration and activation ABM Dashboard - Account measurement and analytics to quantify lift and performance Integrations with marketing technology and sales technology Why Propensity? - Build An End-To-End Omnichannel Campaign In Under 30 Minutes - Free In-Market Account List - Starting at $2,000/ month - Get started with Your Free Trial