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Oracle Responsys
3.8
116
Oracle's Responsys Interact Marketing Cloud is a tool for managing digital relationships and delivering targeted marketing across various channels.
Strengths
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Automation
Automated marketing campaigns
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Personalization
Personalized content and messaging
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Integration
Integration with other Oracle products
Weaknesses
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Pricing
Expensive pricing
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Complexity
Complex setup and management
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Limited Features
Limited features compared to competitors
Opportunities
- Opportunity to expand into new markets
- Opportunity to innovate and add new features
- Opportunity to form partnerships with other companies
Threats
- Competition from other marketing automation software
- Regulations and laws affecting marketing practices
- Economic conditions affecting marketing budgets
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Oracle Responsys Plan
Oracle Responsys offers a tiered pricing model based on the number of contacts, with additional features available in higher versions.