Oracle Eloqua
3.8
605
Oracle Eloqua is a SaaS platform that provides marketers with campaign management, data management, lead generation, and sales enablement tools to engage buyers across multiple channels. It allows marketers to create personalized experiences, implement ABM strategies, and maintain clean data across multiple regions and instances.
Strengths
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Automation
Automated marketing campaigns
-
Scalability
Can handle large volumes of data
-
Integration
Integrates with other Oracle products
Weaknesses
-
Complexity
Can be difficult to set up and use
-
Cost
Expensive compared to other marketing automation tools
-
Limited Features
Lacks some advanced features found in other marketing automation tools
Opportunities
- Opportunity to expand into new markets
- Opportunity to add new features to stay competitive
- Opportunity to form partnerships with other companies
Threats
- Competition from other marketing automation tools
- Increased scrutiny on data privacy could impact usage
- Economic downturn could impact sales and revenue
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Oracle Eloqua Plan
Oracle Eloqua offers multiple pricing tiers based on the number of contacts and features, starting at $2,000/month for the Standard version.
Basic
2
/month
Standard
4
/month
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
