Optima UI creates individualized UX experiences for B2B SaaS platforms with multiple roles and multiple tasks. How? Optima UI compares user behaviors across tasks to determine the location and styling that best predict efficiency for each user. Then, Optima UI notifies the end user of an update, providing the choice to adopt a new version of the UI or continue with the current. The result: - Increased user efficiency - Establishes a system for continual user-led UI updates (product-led-growth) - Provides metrics to both administrators and end users.