OneSignal
4.5
593
OneSignal is a mobile-centric customer engagement platform that supports email, push notifications, in-app messaging, and SMS. It is designed to improve the customer journey for a mobile world and is free to use. OneSignal provides an open API, extensive documentation, and personalization and analytics tools to help businesses create meaningful customer connections.
Strengths
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Easy Integration
Simple integration with mobile and web apps
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Multi-Channel Support
Supports push notifications, email, SMS, and in-app messaging
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Automation
Automated messaging based on user behavior and preferences
Weaknesses
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Limited Analytics
Analytics and reporting features are limited compared to competitors
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Pricing
Pricing can be expensive for larger businesses with high message volumes
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Limited Customization
Limited ability to customize messaging and branding
Opportunities
- Opportunity to expand features and functionality to compete with larger competitors
- Opportunity to expand into new markets and industries
- Opportunity to form partnerships with other SaaS companies to offer integrated solutions
Threats
- Competition from larger, more established companies with similar offerings
- Potential for increased regulations and restrictions on messaging and data privacy
- Rapidly changing technology landscape may require significant updates and changes to stay competitive
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Review Distribution
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👍
High - rated users
Easy to set up and customize for different platforms, good analytics feature, supports multiple CMS.No feature to remove inactive and duplicate subscribers.
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🤔
Average - rated users
Wide support for all platforms, detailed documentation, WordPress plugin.Promised to be free for lifetime but later set subscriber limits.
Media
OneSignal Plan
OneSignal offers a free plan with basic features and paid plans starting at $99/month with advanced features and increased messaging limits.
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
Limited Personalization
Unlimited API Sends
Intelligent Delivery
A/B Testing
GDPR Compliant
Growth
9
Personalize and test your way to growth with OneSignal's Growth Plan.
Standard Personalization
Advanced In-App Messaging
List Uploads
Confirmed Delivery
GDPR Complaint + DPA
Professional
99
OneSignal's most popular paid plan, the Professional plan allows for highly-advanced personalization to drive higher conversions.
Advanced Personalization
CSV Exports
Advanced Analytics
Custom Event Tracking
24/7 Prioritized Email