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Accurate
Provides accurate attribution data
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Customizable
Allows for customizable attribution models
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Real-time
Provides real-time attribution data
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Expensive
Can be expensive for small businesses
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Complex
Can be complex to set up and use
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Limited integrations
May have limited integrations with other marketing tools
- Opportunity to expand in a growing market
- Opportunity to form partnerships with other marketing tools
- Opportunity to add new features and improve the product
- Competition from other attribution tools
- Potential impact from changing data privacy regulations
- Potential impact from an economic downturn
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Review Distribution
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👍
High - rated users
Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. Simplicity is another core strength.As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns.
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🤔
Average - rated users
Odyssey Attribution provides a good overview of our marketing campaigns and helps us understand which channels are driving the most value. The platform is easy to use and the customer support team is responsive.The reporting could be more customizable and the platform could benefit from more advanced features.
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👎
Low - rated users
The platform is not user-friendly and the reporting is confusing. The customer support team is unresponsive and the pricing is too high for the value provided.
Odyssey Attribution Plan
