Nessie bridges the gap between marketing and data science and helps companies make the most of their existing customer data. The solution supplements and enhances the complete marketing tool stack, addressing problems such as siloed teams, the lack of accessibility to valuable data held in multiple tools spread across the organization, the lack of technical knowledge to manage a Customer Data Platform and the difficulty to activate data in marketing campaigns. The technology enables a complete view of first-party data of every single customer, aggregated in once place. Its AI-based recommendation engine ensures each customer can be targeted with highly personal advertising, relevant to them, using the data they have shared. Nessie sets out to support the full customer journey with features dedicated to predict and prevent customer churn and optimize remarketing spend.