Beta
MoEngage
4.4
385

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MoEngage is a customer engagement platform that provides AI-driven insights and cross-channel experiences for marketers and product owners. It offers customer insights and analytics, customer journey orchestration, omnichannel communication, AI-powered campaign optimization, real-time transactional alerts, and website personalization. MoEngage has received recognition from Gartner and Forrester as a leader in mobile marketing platforms and cross-channel campaign management.
Website
http://www.moengage.com/
Developer
MoEngage
Category
Marketing
HQ Location
San Francisco, California
Year Founded
2014
Number of Employees
770
Twitter
@moengage
Strengths
  • Personalization

    Ability to personalize user experiences

  • Omnichannel

    Support for multiple channels of communication

  • Automation

    Automated campaigns and workflows

Weaknesses
  • Pricing

    Pricing may be too high for some businesses

  • Integration

    Limited integration options with other tools

  • Learning Curve

    May require some time to learn and set up

Opportunities
  • Opportunity to expand into new markets and industries
  • Potential for new features and capabilities
  • Opportunity to form partnerships with other SaaS providers
Threats
  • Competition from other marketing automation tools
  • Potential for increased regulation of data privacy and security
  • Potential impact of economic downturn on marketing budgets

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Review Distribution

  • 👍
    High - rated users

    Very user-friendly interface. Much convenient (Basis my experience with previous engagement tool). Can send engagement campaigns to multiple platforms all in one go. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.Not at all mobile friendly. Frequently takes time to load. (Homepage & even campaigns).

  • 🤔
    Average - rated users

    In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Media

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MoEngage Plan

MoEngage offers a tiered pricing model based on the number of monthly active users, with features including push notifications, email campaigns, and analytics.
Starter $ Free Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints. 2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages. 3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns. 4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy. 5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed. 6. Self-serve Knowledge BaseExtensive documentation to support your growth journey. 7. API AccessData, and transactional APIs. 8. Email Support
Growth $ Get in Touch for Pricing Everything in the Starter Plan +
1. Smart Triggers- Automatically trigger personalized messages based on user interactions. 2. A/B, and Multivariate Testing. 3. Geo-fencing - Personalizes communication based on your user's location. 4. Dynamic Recommendation Platform - Use our APIs to sync your content library to send personalized recommendations. 5. Flows - Cross-channel Journey BuilderCreate cohesive cross-channel campaigns using an easy-to-use journey builder. 6. Sherpa- AI-based Time, and Content OptimizationMachine learning algorithms that auto-optimizes the message variant, and the delivery time for higher conversions. 7. Push Amplification+ - Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%. 8. User Imports - Import user actions, attributes, and behaviours from other systems, and segments. 9. Real-time Device Triggers, and Exit Intent Push Notifications- Trigger notifications instantly based on a user interaction, even when the user is not on your app or site. 10. LocalizationCreate sub segments based on location, language, and target them in a single campaign. 11. Named Account Manager 12. Email, and Push Delivery Advisory - Get expert guidance from the MoEngage team, and improve your domain reputation, email deliverability,, and push delivery rates. 13. Consulting Services, and Quarterly Business Reviews
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