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Automation
Automates social media marketing tasks
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Content Curation
Curates content from blog posts
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Analytics
Provides analytics to track social media performance
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Limited Platforms
Only supports a limited number of social media platforms
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Limited Customization
Limited customization options for social media posts
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Pricing
Pricing can be expensive for small businesses
- Opportunity to integrate with more social media platforms
- Opportunity to provide more customization options for social media posts
- Opportunity to offer more affordable pricing plans for small businesses
- Competition from other social media marketing automation tools
- Changes to social media algorithms and policies can affect the effectiveness of the tool
- Low user adoption rates can affect the growth of the tool
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http://missinglettr.comReview Distribution
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High - rated users
Customers love that Missinglettr automatically creates social assets based on their blog posts that can be shared at regular intervals over the course of an entire year. Automatically creates social assets based on blog posts that can be shared at regular intervals over the course of an entire year.
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Average - rated users
Customers like the scheduling calendar and ease of editing posts, but dislike the lack of analytics and noticeable traffic. Scheduling calendar is powerful and easily toggles between different social media platforms. Editing posts was also very easy to do.Assets created still need significant tweaking to be publishable. Absolutely zero analytics other than 'clicks this week' and 'clicks all time' so you have no idea what's working and what's not. Not adding any noticeable traffic.
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Low - rated users
Customers like the potential of Missinglettr, but dislike the bugs in the system, the need to reauthenticate tokens for platforms weekly, and the lack of clean analytics. The Curate library did not net any additional content and the automation involved caused suspensions on newer social accounts. Scheduling calendar is powerful and easily toggles between different social media platforms. Editing posts was also very easy to do.Bugs in the system can't be ignored. Reauthenticating tokens for platforms weekly. Curate library did not net any additional content. Best used for businesses or individuals that already have a lot of content banked that needs organization. More manual work required than should be considered normal. Automation involved caused suspensions on newer social accounts.