MFour | Workflos AppStore

MFour

3.4

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MFour is a SaaS company that uses innovative techniques to gather high-quality data in real-time, using GPS technology to collect information at the point-of-emotion. They help clients understand their audience experience instantly.

Website

https://mfour.com

Developer

MFour Mobile Research

Category

Marketing

Twitter

@mfourmobile

Strengths

Real-time data collection

MFour provides real-time data collection through its mobile app, allowing for quick and accurate insights.
Advanced targeting options

MFour offers advanced targeting options, such as geolocation and behavioral targeting, to ensure surveys reach the right audience.
In-app surveys

MFour's mobile app allows for in-app surveys, providing a seamless and convenient survey experience for respondents.

Weaknesses

Limited survey customization

MFour's survey customization options are limited compared to other survey software, potentially limiting the ability to create unique surveys.
Mobile-only surveys

MFour's focus on mobile surveys may not be suitable for all research needs, as some audiences may prefer desktop or other methods.
Higher pricing

MFour's pricing is higher compared to some other survey software options, which may not be feasible for all budgets.

Opportunities

MFour has the opportunity to expand into new markets and industries, such as healthcare or finance, to increase its customer base.
MFour can explore opportunities to integrate with other software, such as CRM or marketing automation tools, to provide a more comprehensive solution for customers.
MFour can invest in improving its survey customization options to attract customers who require more unique and tailored surveys.

Threats

MFour faces competition from established survey software providers, such as SurveyMonkey or Qualtrics, who have larger customer bases and more resources.
Economic downturns can impact MFour's customer base, as companies may cut back on research spending during tough times.
Data privacy concerns can impact MFour's ability to collect and use data, as regulations and customer preferences may change over time.

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Review Distribution

👍

High - rated users

Customers love MFour for its focus on mobile users and huge demographic presence, making it the best tool for market research for real mobile customers.
🤔

Average - rated users

Customers appreciate MFour's focus on mobile users, but have had issues with the clarity of native app integration.
👎

Low - rated users

Customers have had negative experiences with MFour's customer service and platform functionality.

MFour Plan

MFour offers a tiered pricing strategy for its mobile research platform, ranging from $3,000 to $10,000 per year, with varying levels of features and support.