MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
Website
http://bit.ly/1WMWAzP
Category
Suitable for enterprise
HQ Location
New York, NY
Number of Employees
402
Year Founded
2007
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The fees are lowest than other DSP like DV360
This DSP is one of the best platforms on the market at the moment. It containts a lot of features that are really good to have a the moment of create a campaign, such as: - Audiences in Brain - Watermark Revenue - Algorithm for Performance Campaigns
We really like using for our programmatic ads. It has shown to be very informative and successful
I appreciate the UI as well as the vast amounts of ingested data
This application has a simplistic set up that makes it user friendly and efficient. I found there to be little need for a learning curve and was able to lessen my actual time working to analyze figures
All the possibilities of targeting and the integration with a lot of technologies as factual, celtra, etc. The big inventory due to the integration with a lot of adexchanges.
The interface is very user friendly and the design makes it easy to balance budgets
Very limited on targeting, not very adapted to the moroccan Reach
Usually this DSP has a lot of nice features for performance campaigns, although my personal experience using it in LATAM, or exactly, Argentina. It's not the best, and it does have a lot of problems trying to use all of their features. Such as trying to get more % of Viewability, more Conversion, or specially at the time of connecting with differents PMPs.
We need to understand the analytics more to impact our ads. We are working on this.
I dislike the search functionality since sometimes the quereys don't populate
Nothing at this time. I have not spent enough time looking through it to find an issue.
technichal issues, for example you have to refresh the page to upload a new strategy, the integration with PMPs take a long.
The spend delay is frustrating especially when you have a quick one day sale.
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