Matomo (Formerly Piwik)
4.1
89
Matomo is an open-source web analytics platform that values privacy protection, 100% data ownership, and no data sampling. It offers two hosting options - cloud and on-premise. It provides a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce, and funnels. It also offers real-time updates on visitor details, goal conversion tracking, event tracking, and A/B testing.
Strengths
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Open-source
Community-driven development and customization
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Data ownership
Full control over data and privacy compliance
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Real-time analytics
Live tracking and reporting of website traffic
Weaknesses
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Limited integrations
Fewer third-party integrations compared to competitors
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Steep learning curve
Requires technical expertise to set up and use effectively
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Limited support
Community support may not be as reliable as paid support options
Opportunities
- Increasing awareness and concern for data privacy
- Potential for more third-party integrations to be developed
- Opportunity to expand into new markets and regions
Threats
- Competitors with more established market presence and resources
- Changes in data privacy regulations could impact usage and adoption
- Potential for security breaches and data leaks
Ask anything of Matomo (Formerly Piwik) with Workflos AI Assistant
https://matomo.org/
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Matomo (Formerly Piwik) Plan
Matomo offers a free open-source version with basic features and paid plans starting at $29/month with advanced features and support.