Marchex
4
216
Marchex Marketing Edge is a conversational intelligence solution that helps businesses track and analyze inbound calls and texts to improve digital marketing performance and maximize revenue. It provides insights into which marketing campaigns and channels are generating calls and texts, as well as what happens in those conversations.
Strengths
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Call tracking
Tracks phone calls and provides analytics
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Integration
Integrates with popular marketing platforms
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Customizable
Allows for customization of call routing and messaging
Weaknesses
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Pricing
Can be expensive for small businesses
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Limited features
Lacks some advanced features compared to competitors
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Customer support
Some users report poor customer support experiences
Opportunities
- Growing demand for call tracking and analytics
- Potential for adding new features to stay competitive
- Opportunities for partnerships with other marketing platforms
Threats
- Facing competition from other call tracking and analytics providers
- Potential impact on businesses' marketing budgets
- Potential for increased regulation of call tracking and analytics
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Marchex Plan
Marchex offers a tiered pricing strategy for its call analytics software, with features and pricing varying based on the version selected.
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
Call tracking using toll-free and local numbers
Basic routing (IVR selection, Time of Day, Follow-me)
Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
SPAM Call Protection
All Available Integrations
Standard Reporting
Web Form Attribution
Inbound Text Attribution
Email Alerts
Enhanced Caller ID
Marchex Marketing Edge - Advantage
Free Trial
Per Month
Understand call outcomes using conversation intelligence
Includes everything in the Core package, plus...
Geo or zip code routing
Call transcription
Keyword spotting
Call scoring
PCI Redaction
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
