Lytics Customer Data Platform helps marketers build personalized digital experiences and 1-to-1 marketing campaigns by leveraging first-party data and combining it with advanced data science and machine learning decisioning. It allows marketing and data teams to capture first-party data and activate consumer insights to personalize their marketing at scale. Lytics Cloud Connect enables data teams and marketers to query their data warehouse with SQL and build rich audience segments without moving or duplicating data. Lytics Decision Engine provides data-driven insights from content recommendations and audience segments to execute optimized campaigns.