Search Authority is the result of two distinct, yet closely related skill sets coming together. While working on numerous client projects over the last 5 years Co-Founders Mike and Cody realized that some SEO clients weren’t getting the short-term results they wanted. There were also PPC clients that were feeling trapped in an ad buying cycle they couldn’t escape or else watch their leads drop off a cliff. It became clear that in order to fully capitalize on all the techniques and methods available to them, combining services made the most sense. This complimentary approach is what sets Search Authority apart from the herd, we are hyper-focused on improving your rankings through organic SEO and PPC symbiotically. We are not a volume based agency, we only select partners we feel are a good match, communicate often and deserve to dominate their area of practice in the areas they serve.