Lead Forensics is a SaaS platform that provides real-time engagement with website visitors, identifying who they are, where they came from, what they are looking at, and what stage they are at in the sales pipeline. The platform allows businesses to route visitors to the appropriate account manager or sales representative, fuel marketing automation, and engage with highly engaged new prospects. Lead Forensics owns a matched IP database that can identify 1.4 billion IP addresses and adds more than 55 million contacts every year, ensuring the highest quality and volume of identified visitors. The platform has a user-intuitive dashboard that provides granular detail and insightful reporting.