Launchmetrics
4.5
53
Launchmetrics' Performance Cloud is a suite of 10+ SaaS apps and services for marketing and communication professionals in Fashion, Luxury, and Beauty. It helps customers optimize their resources and measure their ROI on campaigns and activations by digitizing internal processes and leveraging data. Launchmetrics has employees in eight markets worldwide and offers support in five languages. It has been trusted by brands such as Dior, Fendi, Shiseido, NET-A-PORTER, and Adidas, as well as partners such as IMG, the Council of Fashion Designers of America, Camera Nazionale Della Moda Italiana, and the Fédération de la Haute Couture et de la Mode.
Strengths
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Analytics
Provides detailed analytics and insights for marketing campaigns
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Integration
Integrates with various social media platforms and marketing tools
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Customization
Allows for customization of reports and dashboards
Weaknesses
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Pricing
Pricing may be too high for small businesses
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Learning Curve
May require some time to learn and navigate the platform
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Limited Features
May not have all the features needed for certain industries or businesses
Opportunities
- Opportunity to expand into new markets and industries
- Opportunity to form partnerships with other marketing tools and platforms
- Opportunity to add new features and functionalities to stay competitive
Threats
- Competition from other marketing analytics and management tools
- Potential impact of economic downturn on marketing budgets and spending
- Increased scrutiny and regulations around data privacy and security
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Launchmetrics Plan
Launchmetrics offers three pricing plans starting at $2,500 per year, with features such as media monitoring, influencer identification, and analytics.
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