Later
4.4
649

Not Claimed

Later is a social media marketing and commerce platform that helps businesses manage their social media strategy, schedule posts, get hashtag suggestions, and turn images into clickable, shoppable posts with a custom link in bio.
Developer
Later
Category
Marketing
HQ Location
Vancouver, BC
Year Founded
2014
Number of Employees
339
Strengths
  • Scheduling

    Allows users to schedule posts in advance

  • Visual Planner

    Provides a visual planner to see how posts will look on Instagram

  • Analytics

    Offers detailed analytics on post performance

Weaknesses
  • Limited Platforms

    Only supports Instagram, Twitter, Facebook, and Pinterest

  • No Direct Posting

    Does not allow direct posting to Instagram

  • No Hashtag Suggestions

    Does not provide hashtag suggestions for posts

Opportunities
  • Can expand to support additional social media platforms
  • Can add direct posting functionality to Instagram
  • Can add hashtag suggestion feature to improve post performance
Threats
  • Facing competition from other social media scheduling tools
  • Changes to social media platforms can affect Later's functionality
  • Pricing changes or increased competition can affect Later's market share

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https://later.com
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Review Distribution

  • 👍
    High - rated users

    The calendar view in which you're able to schedule your social posts by dragging and dropping them on your desired dates was very helpful and allowed me to quickly schedule posts for my clients. It's also pretty user friendly in that it's intuitive and it feels like you know where to click and what to do in order to get from A to B when scheduling your social media posts.N/A.

  • 🤔
    Average - rated users

    N/A.We spent so much time resizing and adjusting image sizes to fit the specifications that Later required. It got to the point where we were spending hours doing this and it took away from the time we were able to spend doing impactful work for our clients. Some posts had horrible, pixelated image quality that we would have to catch while reviewing already published social posts in order to delete and repost. Lastly, we needed to ability to post to more platforms that Later had integrations with.

  • 👎
    Low - rated users

    Later saves me hours a week by letting me schedule out my social media content in advance and plan out every post so I am making the most of the day of the week and trends.The only thing that's slightly less than perfect about Later is the scheduling option. Sometimes I wish I could unschedule a post or access a formally posted image and bring it back as a new post to re post myself.

Media

Later 6f799e28-73a5-4e8d-b591-25d26d0e4a71.png Later 7ce7cbff-8c09-43fd-ab98-880ac1f93fde.png

Later Plan

Later offers a free version with limited features and paid plans starting at $12.50/month for additional features and increased social media accounts.
Free $ Free 1 Social Set & User
For Individuals, free forever Visual Planner Linkin.bio Lite Instagram Analytics Lite Unlimited Media Stock Photo Library
Starter $ 15 1 Social Set & User Per Month
For building your social strategy Linkin.bio Lite Instagram Analytics Lite Instagram Best Time To Post Instagram Hashtag Suggestions Advanced Scheduling User-Generated Content Auto Publish Carousel (Multi-Photo) Posts
Growth $ 40 3 Social Sets & Users Per Month
For growing your brand & driving engagement Linkin.bio Standard Instagram Analytics Instagram Best Time To Post Instagram Hashtag Suggestions Advanced Scheduling User-Generated Content Auto Publish Carousel (Multi-Photo) Posts
Advanced $ 80 6 Social Sets & Users Per Month
For managing social media with a larger team Linkin.bio Standard Instagram Analytics Instagram Best Time To Post Instagram Hashtag Suggestions Advanced Scheduling User-Generated Content Auto Publish Carousel (Multi-Photo) Posts
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