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Kochava
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Kochava Inc. offers a platform called the Marketers Operating System (m/OS) that unifies data and critical omni-channel solutions for advertisers and publishers. The platform provides a foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. Kochava is trusted by top brands to harness their data for growth and also hosts the largest independent mobile data marketplace, the Kochava Collective. The company is headquartered in Sandpoint, Idaho, and has offices globally.
Website
http://www.kochava.com
Developer
Kochava
Category
Analytics、Development
Suitable for enterprise
SMEs、Enterprises
HQ Location
Sandpoin, ID
Year Founded
2011
Number of Employees
164
Twitter
@kochava
Strengths
  • Analytics

    Provides detailed analytics and insights for mobile app advertising campaigns.

  • Integration

    Offers seamless integration with various ad networks and platforms.

  • Attribution

    Accurately attributes app installs and user actions to specific advertising campaigns.

Weaknesses
  • Pricing

    Pricing can be expensive for small businesses or startups.

  • Complexity

    The platform can be complex and overwhelming for beginners.

  • Limited Features

    Some features are only available in higher-priced plans.

Opportunities
  • Can expand into new markets and industries.
  • Can form partnerships with new ad networks and platforms.
  • Can continue to innovate and improve its platform to stay ahead of competitors.
Threats
  • Competition from other mobile app advertising analytics platforms.
  • Potential regulation and privacy concerns regarding user data.
  • Economic downturns can lead to decreased advertising budgets and revenue for the platform.

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What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?

Review Distribution

  • 👍
    High - rated users

    Kochava's Fraud Detection tools are worth every penny. The attribution is great and their customer service is the best in the industry.Can be expensive and price scales up as you scale up in company growth.

  • 🤔
    Average - rated users

    Being able to measure app downloads, streaming and certain in-app behaviors.Explorer is limited with number of IDs so you need to build queries instead. Historical data is inaccurate/inconsistent once you pass the 90(?) day window.

  • 👎
    Low - rated users

    The way to log the events is good. Data segregation is proper. The presentation is smooth and eases the time taken to train team members for using the tool.User experience can be made better in terms of visibility. A short tour for user experience will be good to have as a flagship feature.

Media

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Kochava Plan

Kochava offers a flexible pricing model based on the number of events tracked and features included in each version.
Free App Analytics® $ Free Unlimited
Free App Analytics® powered by Kochava offers an entry point for new or emerging companies to get started with mobile attribution and analytics. Our tools can help you get off the ground, tracking your ad spend, and beginning a trajectory for growth. Then, you can add Kochava features to meet your growing needs as they arise. Mobile App Attribution Media Planning Apple SKAdNetwork Support A/B/n Testing Cross-Platform Mobile App Analytics Summary Performance Reports Deep Linking Fraud Prevention GDPR & CCPA Consent Management
Foundation $ 100 Includes 10,000 Conversions/Month
Everything in Free, plus... Web SDK & Cross-Device IdentityLink™ Configurable Attribution by App & Partner Enhanced Cross-Platform Deep Linking Universal Links & App Links Quick Response (QR) Codes Uninstall Tracking Row-Level Event Reporting Analytics Audience Export Raw Data Query (100 Queries/Month)
ADDITIONAL: Subscriptions Management $ Custom Pricing Based on Monthly Recurring Revenue (MRR)
The Kochava Collective is the world’s largest, independent and mobile-first data marketplace offering premium affinity and interest target audience segments for seamless activation. App Creation Entitlement Management & Grouping Support for Apple, Google & Stripe CancelGuard™ Churn Alerts Row-Level Customer Profile Export
ADDITIONAL: Data Marketplace $ 100 Flexible Cost Per Mile (CPM) Rates for Audience Activation
Kochava Subscriptions provides a 360-degree management system for holistic user subscription lifecycle tracking. Increase MRR and preempt subscriber churn with CancelGuard™ technology. Affinity & Interest Targeting Lookalike Modeling Prepackaged Audiences Audience Enrichment
ADDITIONAL: Publisher Tools $ Custom Pricing Free SKAd Support
Explore limitless potential to optimize your omnichannel media mix for the highest return on ad spend. Tailor fraud prevention, measure ad spend, and analyze your app activity. SKAd Network Support First-Party Ad Measurement Identity Solutions Holistic MMP Support
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