Knotch PathwayIQ
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PathwayIQ is a customer journey intelligence platform that tracks and analyzes customer journeys to online conversions. It can track customer journeys that span days, weeks or months and reveals “golden pathways”— combinations of channels, pages, and content that are the most efficient. It is used by companies such as Dropbox, Synchrony, Kaiser Permanente, and Fox to increase conversion rates, decrease the time to convert, and allocate budget more efficiently.
Strengths
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Real-time insights
Provides real-time insights into content performance
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Customizable dashboards
Offers customizable dashboards for easy data visualization
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Competitive analysis
Enables competitive analysis to benchmark against industry peers
Weaknesses
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Limited integrations
Limited integrations with other marketing tools
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Expensive pricing
Pricing may be expensive for small businesses
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Requires training
May require training to fully utilize all features
Opportunities
- Growing demand for content marketing analytics presents opportunity for growth
- Opportunity to expand into new markets and industries
- Opportunity to form partnerships with other marketing tools for increased integrations
Threats
- Competition from other content marketing analytics tools
- Rapidly evolving technology may make current features obsolete
- Growing concerns over data privacy may impact user adoption
Ask anything of Knotch PathwayIQ with Workflos AI Assistant
http://knotch.com
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Knotch PathwayIQ Plan
Knotch PathwayIQ offers three pricing plans starting at $5,000 per year, with increasing features and capabilities for each version.
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