Kevel Audience
4.4
1
Kevel Audience is a retail-focused CDP that helps increase revenue and conversion rates by creating personalized onsite promotions using behavioral data. It has over 95+ retail-specific attributes to segment customers and uses machine learning predictive algorithms to recommend and create segments. It has an individual data infrastructure for privacy and security and offers onboarding and consultative recommendations.
Strengths
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Customizable targeting options
Allows for precise audience targeting
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Scalability
Can handle large volumes of data and traffic
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Integration capabilities
Can integrate with various platforms and tools
Weaknesses
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Limited reporting features
Lacks in-depth reporting and analytics
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Complex pricing model
Pricing can be confusing and difficult to understand
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Limited support options
Customer support is only available via email
Opportunities
- Can target new industries and regions
- Can enhance product with additional functionality
- Can collaborate with other SaaS platforms for mutual benefit
Threats
- Facing competition from other audience targeting platforms
- Regulatory changes could impact product usage and compliance
- A recession or economic downturn could impact demand for product
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Kevel Audience Plan
Kevel Audience offers a flexible pricing model based on the number of monthly active users, with features including targeting, reporting, and integrations.
Tier 1
5
/mo
<1M Total Unique Customer Profiles
Single Customer View
Automated Segmentation
Custom Segmentation
Multi-channel Attribution
Real-time data collection
Private infrastructure
Machine Learning
Buyer Intent Predictions
Product Interaction Segments
Integration with Marketing Platforms
Guided Onboarding and Training
Ongoing Customer Support
Tier 2
10
/mo
1-3M Total Unique Customer Profiles
Single Customer View
Automated Segmentation
Custom Segmentation
Multi-channel Attribution
Real-time data collection
Private infrastructure
Machine Learning
Buyer Intent Predictions
Product Interaction Segments
Integration with Marketing Platforms
Guided Onboarding and Training
Ongoing Customer Support
Tier 3
15
/mo
3-9M Total Unique Customer Profiles
Single Customer View
Automated Segmentation
Custom Segmentation
Multi-channel Attribution
Real-time data collection
Private infrastructure
Machine Learning
Buyer Intent Predictions
Product Interaction Segments
Integration with Marketing Platforms
Guided Onboarding and Training
Ongoing Customer Support