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Keen Decision Systems
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Keen Decision Systems is a SaaS company that offers a marketing mix system for historical performance measurement and predictive and prescriptive optimization of ongoing marketing spend choices. It uses machine learning to tie investments to financial outcomes and manages $2 billion in marketing for major brands.
Website
http://keends.com
Developer
Keen Decision Systems
Category
Marketing
HQ Location
Durham, NC
Strengths
  • Data Visualization

    Keen Decision Systems provides interactive and customizable data visualization tools.

  • Predictive Analytics

    Keen Decision Systems uses predictive analytics to help users make data-driven decisions.

  • Collaboration

    Keen Decision Systems allows for collaboration and sharing of data and insights among team members.

Weaknesses
  • Cost

    Keen Decision Systems can be expensive for small businesses or individuals.

  • Learning Curve

    Keen Decision Systems may have a steep learning curve for users who are not familiar with data analytics.

  • Limited Integrations

    Keen Decision Systems may have limited integrations with other software or platforms.

Opportunities
  • The market for data analytics and decision-making software is growing, providing opportunities for Keen Decision Systems to expand its customer base.
  • Keen Decision Systems can continue to develop and add new features to stay competitive in the market.
  • Keen Decision Systems can form partnerships with other software or data providers to expand its offerings and reach.
Threats
  • Keen Decision Systems faces competition from other data analytics and decision-making software providers.
  • Concerns over data privacy and security may impact the adoption of Keen Decision Systems.
  • An economic downturn may impact the demand for Keen Decision Systems as businesses may cut back on spending for non-essential software.

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http://keends.com
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Keen Decision Systems Plan

Keen Decision Systems offers a tiered pricing model with three versions, ranging from $49 to $199 per user per month.
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