Keen
4.3
5
Keen is a decision system that helps optimize marketing mix by accurately predicting future revenue performance across all marketing channels. It guarantees a 25% improvement in marketing influenced revenue by ingesting data and pairing it with over 40 years of research and 10 years of metadata to build a marketing mix model. Keen can be used to uncover future revenue for businesses at different budget levels, see potential ROI on investment in new channels before testing, or show the optimal path to achieving goals through marketing mix analysis.
Strengths
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Real-time analytics
Provides real-time analytics for businesses
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Customizable dashboards
Allows users to create customizable dashboards
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Easy integration
Easy integration with other tools and platforms
Weaknesses
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Limited data sources
Limited data sources compared to other analytics tools
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Expensive pricing
Pricing is relatively expensive compared to other analytics tools
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Steep learning curve
May have a steep learning curve for new users
Opportunities
- Growing demand for real-time analytics in the market
- Opportunity to expand data sources and increase functionality
- Opportunity to form partnerships with other SaaS providers
Threats
- Competition from established players in the analytics market
- Potential economic downturn affecting demand for analytics tools
- Growing concerns over data privacy and security
Ask anything of Keen with Workflos AI Assistant
http://keends.com
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Keen Plan
Keen offers a flexible pricing model based on usage, with free and paid versions that include advanced features.
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
